Clothing for the family
Men’s, women’s, and children’s clothing — practical pieces for everyday life in the mountains.
50 South Main Street
A Marshall landmark for more than a century.
Clothing, workwear, quilts, pottery, and gifts — still on Main Street, still in the family, still a place you walk into and feel time slow down.
Since 1925
Three generations on Main Street.
The shop at 50 South Main Street opened as the E.R. Tweed Department Store in 1925 — a name you can still find in the tile at the entrance. James Nathaniel “Jim” Penland went to work for Everett Tweed that first year. In 1952 he opened his own store at 13 South Main, and not long after, the Penland family moved into the Tweed building, where they have been ever since.
Today the store is kept by Georgette Shelton and Susan Rector, Jim’s granddaughters and the third generation of Penlands behind the counter. They have been running it since their mother died in 2016, and they will tell you the work is less about inventory than about memory: people still come in remembering a pair of Red Wing boots fitted by Joe, or a grandmother who shopped these aisles.
Hurricane Helene took the first-floor merchandise and forced up a hundred-year-old red oak floor. The sisters put the store back as close as they could to what it had been, bringing older tables down from the second and third floors, and reopened on the one-year anniversary of the storm, in late September 2025. “Walk back in time,” guests have long said. That invitation still stands.
On the floor
Clothing, craft, and things made nearby.
A full catalog belongs to the sisters. This sample gathers what the Madison County Chamber and longtime customers already mention.
Workwear
Including names people trust, such as Carhartt and Kavu, chosen for days spent outdoors and on the job.
Donna Sharpe Quilts
Handmade quilts by Donna Sharpe, a favorite among guests looking for something that will last.
Pottery & local art
Pottery, jewelry, and work by local artists — gifts with a Marshall story attached.
Jewelry & small gifts
A quieter corner of the store, for birthdays, holidays, and the kind of browsing Main Street was made for.
Visit the store
Right on South Main Street.
50 South Main Street, Marshall, NC 28753. Come in, look around, and stay as long as you like.
| Monday – Friday | 9 a.m. – 5 p.m. |
|---|---|
| Saturday | 9 a.m. – 1 p.m. |
| Sunday | Closed |
These hours are drawn from public business listings and may date from before the 2025 reopening. Please call to confirm before you visit.
From Marshall
A store people remember.
Public reviews and local features often talk less about a single purchase and more about the feeling of the room.
“Walking in feels like walking back in time — in the best way. The sisters have kept the store’s heart intact.”
“I still think about my grandmother buying Red Wing boots here, fitted with real care. That kind of shop is rare.”
“Carhartt, quilts, pottery, and a friendly counter. It’s the Main Street store you hope is still there.”
These are short, faithful paraphrases of public comments and local features, written for this sample site.
Get in touch
Call or come by the front door.
A public email was not listed at the time this sample was built, so the phone and the shop itself are the best ways to reach Georgette and Susan.
Phone
Address
50 South Main Street
Marshall, NC 28753
Mailing
P.O. Box 156
Marshall, NC 28753